I was doing my usual Facebook web surfing (aka how a quick “Let me see what my friends are up to” morphs into “Whoa! I’ve been on here for an hour?”) and I spotted this update from Food Network:

My first thought was: Who wants a baby onesie with a Food Network logo on it? That’s stupid and has no point.

But I was proven wrong by looking at the comments.

“OMG! I love it!”

“I want one for  my kiddo!”

“WHERE WAS THIS WHEN MY SON WAS BORN?”

I didn’t get it. One comment echoed my thoughts when she said, “I wish it was a more interesting design.”

If I had been in the room, I would have (rightly) pressed for a more creative design. Looking at the Food Network gear available for sale, it’s all rather plain and boring. Looks like they just pressed a red Food Network sticker onto everything. But it’s selling. People want it. I’m perplexed, but people like simple. Simple works for them.

It was a good lesson for me. Don’t necessarily discard my first idea because it’s too simple. Put it out to the masses and let them decide if it needs “fancying up.”